Kakaako

AIGA Design Week 2015

Every designer knows the devil is in the details. And that mantra came to life during this year's AIGA Honolulu Design Week-- an inspirational, week-long event showcasing, advancing, and celebrating the professional practice and value of design statewide.

As a sponsor for AIGA Honolulu's Design Week, we designed and produced a custom 6' high monolith centered around the theme "Reveal."  The monolith was designed so that it could be used as event signage, a photo backdrop, and an interactive experience.

Local designers teamed up with their clients to talk about a design project in a fast-paced “Pecha Kucha” style slideshow presentation. This unique format provides a peek-behind-the-curtain at the designer/client partnerships that gave rise to some of Hawaii’s most interesting design solutions. 

Local designers teamed up with their clients to talk about a design project in a fast-paced “Pecha Kucha” style slideshow presentation. This unique format provides a peek-behind-the-curtain at the designer/client partnerships that gave rise to some of Hawaii’s most interesting design solutions. 

Leveraging the creative assets from AIGA, we were inspired by the "all-seeing eye" and used this as a bold graphic on the outside of the structure. We also wanted to incorporate a hidden message within the monolith, and their tagline "every designer knows the devil is in the details" was the perfect phrase to reveal within the piece. Guests discovered the message by looking into the tinted acrylic eye which was illuminated from within. Additionally, the monolith was designed to be mobile so that it could be easily transported to various venues across Honolulu.

Monolith greeting guests at the 5-O Awards Show.

Monolith greeting guests at the 5-O Awards Show.

Looking inside the "all-seeing eye" revealed a hidden message.

Looking inside the "all-seeing eye" revealed a hidden message.

Staring into the illuminated interior of the monolith.

Staring into the illuminated interior of the monolith.

A hidden message within the interior of the monolith.

A hidden message within the interior of the monolith.

The Design Week festivities came to a close with AIGA Honolulu’s premier event, the 8th biennial Hawaii’s 5-O Awards Show, where the winners of the design competition are announced and the design community gathers to celebrate great design in Hawaii.

Winning projects were displayed at the conclusion of the program, held at the beautiful Pacific Club.

Winning projects were displayed at the conclusion of the program, held at the beautiful Pacific Club.

It was our honor to be one of this year's sponsors and support local creative talent. Congrats to all the nominees and winners!

Commune

Last week we had the opportunity to participate in HI Design Commune-- an event showcasing designers from various fields such as fashion, jewelry and accessories, visual arts, decor, graphic design, merchandising, and product design. Held at the Agora in Kakaako, this event was part of their "June Kaboom" series, which offered a month of free public arts programs to celebrate Agora's anniversary. HI Design Commune provided a unique experience where guests could peruse and shop a variety of collections and purchase pieces made by local designers. The evening also included a fashion show styled by Reise Kochi, fashion designer and organizer of the event, utilizing key pieces from each of the designers. 

When approached by Reise Kochi, to create an installation and design racks for the fashion designers' garments, we were excited to participate in an event that showcased and embraced creativity from a variety of disciplines. With an open canvas to design these elements, we conceptualized a series of functional floating racks that would highlight the designers' collections while creating a compelling visual element in the space.

The custom designed racks were built with piping and suspended from the 22' ceilings with aircraft cable to complement the soaring ceilings of the venue. We then attached black yarn in clean linear rows as a nod to the various design disciplines weaving together. The rows of yarn were angled and came together in a single point to create visual interest and focus guests eyes onto each of the designers' collection. We also utilized a clean and neutral color palette of black to allow the product collections to be the main hero in the composition.

The installation took over 16 hours to install in the space and incorporated over 6,000 yards of yarn, individually attached to each rack. A scissor-lift was used to attach the rack fixture to the building's ceiling.  

We had an absolute blast designing, producing, and installing this piece and met a variety of talented local designers. A huge congrats to everyone who participated and a special mahalo to Reise Kochi and the Agora team for their support. You guys are amazing!

 

Kakaako

AIGA Design Week 2015

AIGA Design Week 2015

Find out how a hidden message created an interactive experience during Honolulu Design Week.

Commune

Commune

Find out how we designed a functional and compelling installation for HI Design Commune.

Tied Up with Design

Tied Up with Design

See what went down in a Kakaako warehouse with the creative rockstars of AIGA Honolulu.

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