Last week we had the opportunity to experience our first Pele Awards, which celebrates and recognizes some of Hawaii's best work in Advertising and Design. The Pele Awards are the Hawaii district competition for the American Advertising Awards (aka the ‘ADDY' Awards). 'Gold' winners from the Pele Awards are then entered into the national ADDY competition.
Held at the Royal Hawaiian Hotel, evening was accented with entertainers and a display of the works from all the nominees. We had a great time catching up with familiar faces, as well as meeting new folks.
Being our first foray into the Pele Awards, we weren't quite sure what to expect, particularly as a small niche agency. But we were thrilled to be recognized and win Pele Gold for our work for the Yauatcha Waikiki Grand Opening. It was an awesome project and we were honored to have the opportunity to be a part of this special event for the Yauatcha and Hakkasan crew.
Congratulations to all the winners, and a special shout out to our friends Redefined Media and our intern, Kimi Lung for the Best of Show in the College Division which includes a $2000 cash scholarship!
Mahalo to all the folks involved in the Pele Awards and look forward to next year!