Tied Up with Design

Ask any one of us what’s at the core of our agency, and you’ll always get one common response—design...followed by an ice cold cocktail in close second!

Design is at the core of everything we do and we were excited to work with AIGA Honolulu a few weeks ago to create some killer elements for their Hawaii Design Showcase during Design Week--a week long event that showcased and celebrated design across Hawaii.

For those not familiar with AIGA, it's the professional association for designers…so the amount of creativity was oozing out the door. Their team took over a warehouse in the city's urban hub for art and design aficionados, Kaka‘ako, and it was ready to host their week-long events. 

One of the elements we conceptualized and designed was an oversized backdrop to anchor one of the rooms in the warehouse. Scale is paramount in design, so we constructed an 8ft high by 28ft long wall to fill the vastness of the space. 

We then transposed their Designweek wordmark onto the wall and meticulously hand-strung hundreds of feet of CMYK-colored yarn to create their logotype. (For those wondering, CMYK refers to Cyan, Magenta, Yellow, and Black—the colors used in 4-color printing). 

This was initially planned as a 1-day installation, but we were glad to hear the team wanted this for the entire week.

As you can imagine, design comes in many forms, applications and mediums and we're constantly inspired by watching other creative minds in their element. So a big mahalo to the AIGA team for inviting us to be a part of this awesome event--we had a blast!