The Modern Gift

The Modern Gift

Reinterpreting holiday decor for a modern brand


CLIENT: The Modern Honolulu
YEAR: 2014
VENUE: The Modern Honolulu Hotel, Honolulu
SERVICES PROVIDED: Event Design + Production; Custom Build + Fabrication; Creative Installations; Event Branding; Visual Merchandising; Decor + Rentals; Seasonal + Holiday Decor
ACCOLADES: Winner of 2014 BizBash Event Style Awards, People's Choice for "Best Event Decor—Budget Under $250,000" 


Overview

The team at The Modern Honolulu Hotel asked us to interpret the holidays in a fresh and modern perspective that was reflective of their brand and aesthetic. The brief was to transform high-traffic areas on the property and create a holiday experience for hotel guests and patrons that evoked the Christmas sprit in an unexpected fashion. 

Solution

We conceptualized, designed and executed a campaign inspired by the act of giving, which we aptly named "The Modern Gift." To us, the gift was our muse and represented giving guests and “ohana” (family in Hawaiian) a memorable experience that reflected the spirit of the holidays--a true symbol of aloha and authentic hospitality.

It was critical for us to tell a cohesive story through the decor, so we took the elements of a physical gift and deconstructed each of its components (i.e.—the box, bow, paper, gift tag and ribbon) to create impactful installations throughout the property. It was also essential for us to select elements that complemented the hotel's brand and voice, so we leveraged a bold, chic, and luxurious color story consisting of black, whites and accents of gold.

Results

Aside from evoking the holiday spirit throughout the property, the décor had immediate visual impact and held a deeper story for guests to experience. Our goal was to ensure guests paused to discover, be surprised, and then delighted by the use of non-traditional elements and the ingenuity of the décor installations.  Hotel guests and staff were excited and engaged with the holiday installations, and proudly sharing their excitement on multiple channels, including social media and press.

Our design also won an award in the 2014 BizBash Event Style Awards, People's Choice for "Best Event Decor—Budget Under $250,000." BizBash is the leading trade media for the event industry and their "Event Style Awards" is a national event design competition that honors creativity, innovation, and excellence in the meeting and event industry throughout North America.


CREDITS:

  • Photography: Photo Ops Hawaii
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